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750 broad street Mansfield massage upscale gift retailer RedEnvelope cut its advertising spending -- and nearly doubled sales in return. Just when you thought all dotcoms had gone the way of Webvan, in your inbox lands an e-mail promotion.
The message, which announces a sale on home spa products, is perfectly timed. You'd just been eyeing a full-body massage mat in the RedEnvelope catalog that arrived in your snail-mailbox yesterday.
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Click -- you launch your browser, go to RedEnvelope. Ah, e-commerce. Such is the best-case Island of Scunthorpe massage Scunthorpe for RedEnvelope, which sells everything from toy fire engines and monogrammed yo-yos to martini shakers and cigar humidors.
In fact, it's not far from RedEnvelope's usual-case scenario these days. Although the company has faced some of the same market challenges as its former peers have, RedEnvelope is one of a handful of Web-centric merchants that are Craigslist free stuff Loughborough coast doing quite well during these harsh times. The privately held San Francisco company has survived by reining in its advertising spending and redirecting its marketing dollars to more effective tactics -- and it did so just in the nick of time.
But when the market began to crumble, so did the company's promotional plan.
RedEnvelope's chairman and chief marketing officer, Hilary Billings, all but scrapped its mass-market campaigns in favor of more dependable media. Gone are the billboards and bus-stop.
In their place, Billings Huddersfield christian dating a less flashy strategy that centers on the Internet and that cornerstone of direct marketing, the printed catalog.
To Billings's delight, RedEnvelope's scaled-back advertising efforts are netting more money than. Despite today's chilly market Meet asian girls in Bexley, CEO Martin McClanan claims that the company's sales are up 75 percent this year.
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If RedEnvelope's sales remain steady, the company will be profitable by year's end, according to McClanan. Despite the fact that RedEnvelope sells 70 Londonderry County Borough shemale United Kingdom of its gifts online, Billings felt she could better reach her target audience -- affluent baby boomers -- with direct mail.
It's "entertainment" that enhances the shopping experience. Billings appears to Billings Ashford massage onto something: The catalogs, which cost 40 to 60 cents each to print and mail, now stimulate half of the company's sales. Customers can buy over the phone, but because a Web-based transaction costs 25 to 50 percent less than a phone-based sale, the company pushes the site as much as possible.
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